About Cadbury Nigeria Plc. (Mondelēz International): The origins of Cadbury Nigeria Plc. date back to the 1950s when the business was founded as an operation to source cocoa beans from Nigeria and as a precursor to enable the company’s founders to tap opportunities for serving the local consumer-market with world-famous, Cadbury-branded products.
In the early 1960s, an initial operation was established to re-pack imported bulk products. This packing operation grew rapidly into a fully-fledged manufacturing operation and resulted in the incorporation of Cadbury Nigeria Limited in January 1965. In 1976, the firm became a publicly listed company with shares traded locally on the Nigerian Stock Exchange.
Cadbury Nigeria has grown to become a household name providing consumers with much-loved brands and revenue of N35.7b in 2013.
Rich Portfolio Of High Quality Brands
Introduced in 1960, Cadbury Bournvita, the company’s flagship brand, was initially imported and re-packed locally on the current site at Agidingbi, Ikeja Lagos. Having consolidated the Food Drinks market in Nigeria, Cadbury Bournvita became in 1965 the first Food Drink to be locally manufactured. Cadbury Bournvita was re-launched in a World Class, Environmentally Friendly Polypropylene Jar in 2011 and remains today a market leader in the Food Drinks category. In 2013, the Nutrition Society of Nigeria (NSN) endorsed Cadbury Bournvita as a Food Drink rich in energy and essential micronutrients, the only Food Drink Brand to be so endorsed.
Other Brands In The Portfolio
Cadbury Nigeria also developed other product-categories, most notably Candy. Introduced in 1970, TomTom–the big, black and white sweet for soothing relief which has sustained market leadership for over 40 years–remains the most iconic brand in the Nigerian Candy market. It now comes in three variants: Classic, HoneyLemon and Strawberry. The other brand in the company’s Candy portfolio is Trebor Buttermint, the delicious sweet with the double pleasure of butter and mint. In 2012, the company expanded its product categories in Nigeria when it launched Tang, the global leader in powdered beverages.