Digital Marketer at Kaiglo

Title: Digital Marketer \ Location: Ikeja, Lagos | Kaiglo
Type: Full-time

Kaiglo is Nigeria’s No. 1 Local Fashion Shopping Destination. We bring sellers across Nigeria.


  • A digital marketer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
  • He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Duties of the Digital Marketer

  • Devising strategies to drive online traffic to the company’s website
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques to generate sales leads
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of the company website
  • Evaluating customer research, market conditions and competitor data
  • Promote company’s product and services in the digital space
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc
  • Compile performances report using Google Analytics program

Minimum Requirements

  • A degree from a recognized/ accredited university
  • A minimum of 4 years+ of relevant experience in digital marketing (preferred in the e-commerce/logistics industry)
  • Proven track record of success in digital marketing role required especially with social media marketing (Instagram, Facebook, Twitter, LinkedIn, etc.).
  • Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred
  • Passionate about impactful email and digital marketing content
  • Great customer service skills to increase users’ interactions
  • Experience managing a comprehensive content calendar for several teams/groups
  • Strong ability to be collaborative and team-minded
  • Ability to clearly articulate priorities while incorporating data and learning into the decision-making process
  • Ability to react to changing priorities based on sales trends and pivot quickly and effectively
  • Must have extensive computer skills
  • Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
  • Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment.
  • Living around Ikeja environs is an advantage

Application Closing Date
8th November, 2020

Method of Application
Interested and qualified candidates should send their CV (PDF format) to: [email protected] using the Title as subject of the email.