Digital Marketing Strategist at a Reputable Company

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A Reputable Company | Job Title: Digital Marketing Strategist | Location: Lekki Phase 1, Lagos | Employment Type: Full-time

Job Description

  • We are looking for an experienced Digital Marketing Strategist to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
  • The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

Responsibilities

  • Devise strategies to drive online traffic to the company website and lead the development of a digital strategy and services of the company.
  • Develop and manage digital marketing campaigns and manage the organization thought the structural and technological transformation.
  • Utilise a range of techniques including paid search, PPC, Display Marketing, Social Media, and Email Development.
  • Implement the social media strategy for the company on all social media platforms and interact with the leads generated in conjunction with the client relationship team.
  • Manage line brand and product campaigns to raise brand awareness through PPC, Display Marketing. Social Media, and Email Development.
  • Be responsible for planning and budgetary control of all digital marketing campaigns and activities
  • Evaluate customer research and competitor data.
  • Track and analyze website traffic flow and provide regular internal reports.
  • Create online banner adverts and oversee pay per click (PPC) ad management and write copy for email marketing campaigns.
  • Cooperate with the web developers to make necessary changes in the website if necessary
  • Perform keyword research in coordination with the business objectives to optimize existing content and uncover new opportunities.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the organizational goals.
  • Oversee analytics projects to extract, manage, and analyze customer data from multiple applications, ensuring that deadlines are met.
  • Apply statistics and data modeling to gain actionable business insights and boost customer productivity and revenue.
  • Liaise with stakeholder both internally & externally to create new opportunities for the use of digital technologies.
  • Identify new trends in the domestic staffing and recruitment space and ensure the brand is at the forefront of industry developments.

Requirements

  • Proven 1-3 years of experience as a Digital Marketing Officer or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc / BA in Marketing or relevant field.

Application Closing Date
5th September, 2020.

How to Apply
Interested and qualified candidates should send their CV to: hr@aymie.com.ng using the “Job Title” as the subject of the email.