Head, Public Relations at Airtel Nigeria

Job Title: Head, Public Relations | Airtel Nigeria

Location: Lagos, Nigeria
Job type: Full-time 
Level: Mid-Senior level

Job Summary

  • Build and sustain positive brand reputation & company image, managing stakeholders expectations (staff, the Media, Regulators, Government, etc) and providing support for marketing & sales activities as well as generating sales lead. 
  • Manage relationship with the media, Business Partners and third party agencies and making the brand a more visible brand through increased share of voice, share of space and ultimately stimulating increased share of pocket.

Key Accountabilities
Public Relations Strategy implementation:

  • Assist in developing and implementing a Strategy for PR which will form part of the overall Divisional Strategy required for growing the Brand.
  • Develop Regional PR Strategy &Programmes for the company in line with the recent changes in the Regional Structure.
  • Act as adviser to the Director, Corporate Communications on the role of communication and PR in building and managing the reputation of the company.
  • Implement Strategies for managing the company’s brand awareness and perception through the media.
  • Lead the communication sub-group in the cross-functional team during crisis management

Media Relationship Strategy & General Relationship Management:

  • Develop strategies for managing relationships with the media
  • Supervise the management of Airtel’s relationship with the Media.
  • Assist in managing strategic alliances with 3rd party organizations to leverage company’s activities
  • Ensure high visibility for the Airtel brand by ensuring media coverage for the company’s activities
  • Act as Airtel’s second line spokesman in responding to media enquiries and ensuring the company’s views are clearly expressed in s reports concerning the company.
  • Liaise synergistically with other departments in projecting the company’s strategies, plans and objectives, in line with its vision, mission and values

Consumer Affairs Management:

  • Develop and implement an effective Consumer Affairs leveraging roadmap, providing high visibility for company’s products, services and promotions.
  • Assist in developing PR initiatives to support every sponsorship property
  • Ensure PR mileage for the brands as part of the overall communication and perception management strategy
  • Plan PR campaign and leverage sponsored assets to create positive perception for the company

PR Campaign Management:

  • Ensure that all PR transactions, Agreements, and activities are processed and approved in accordance with the company Delegation of Authority and policies and procedures before committing the company.
  • Ensure that all expenditure on PR are within budget and documented
  • Ensure team work and mutual cooperation by sharing information via meetings
  • Coordinate Regional PR activities
  • Coordinate weekly PR reports or feedback to Management
  • Liaise with the company’s PR consultants for corporate communications purposes.
  • Provide environmental monitoring, intelligence, analysis and feedback services to the Head, Corporate Communications.
  • Advise on public speaking opportunities and assist in the preparation of speeches and presentations for same.

Public Affairs, Advocacy & Regulatory Communications:

  • Provide communications support for key Regulatory activities
  • Liaise with Regulatory, understand company’s position on regulatory matters and provide media support for regulatory agenda including adoption of Mobile Number Portability, SIM Card Registration, etc.
  • Assist in providing communications support for litigation and other legal issues.
  • Provide media support for HR Employee Perception Management

Internal Communications, Digital Communications Management & New Media:

  • Manage the Internal Communications function of Airtel Nigeria
  • Responsible for supporting HR in delivering the Employee engagement agenda
  • Manage the analysis of social conversations and digital programs to determine if Airtel is reaching and engaging audiences in these fast-growing communities
  • Manage online communities and ensure publicity for company’s activities across digital platforms
  • Manage personal engagement with customers using relevant social media platforms
  • Ensure social conversations are positive and favourable to the Airtel brand
  • Identify and build relationship with opinion leaders, influential bloggers, etc
  • Manage crisis and clarify issues relating to the company’s brand’s name, products, services, etc


  • Manage the collation of weekly media coverage reports
  • Manage environmental monitoring through print and electronic media scan
  • Manage and Evaluate the effectiveness of communication Plan & Execution and reporting of results
  • Manage the review and evaluation of PR campaigns

Public Management:

  • Manage all company publications and corporate communications.
  • Edit and produce relevant company magazines to keep staff & other stakeholders informed

Educational Qualifications & Functional / Technical Skills

  • A minimum of Second Class Upper Degree in Mass Communication or Social Sciences, or any related field of study such as Business or Arts
  • Master’s Degree in Business Administration / Corporate Communications and Reputation Management or relevant discipline would be preferred
  • Membership of the Public Relations Institute (NIPR) is obligatory.

Relevant Experience:

  • A minimum of 7 years post-graduation experience, three of which must be in Public Relations in FMCG/Telecommunications Company.
  • Experience in journalism and Public Affairs highly desirable
  • A very broad understanding of the Telecommunications/ cellular industry
  • Proven track record of completing major PR Campaign planning process
  • Wide-ranging contacts in the media and the public are crucial

Other requirements:

  • Excellent leadership and communications skills
  • Excellent flair for writing and public speaking
  • Excellent media network and very deep knowledge of the media
  • High ethical, moral and professional integrity
  • Fluency in English at business level.
  • Personal business effectiveness
  • Ability to travel locally and internationally at short notice
  • Adaptable, accountable and passionate
  • Ability to work under Pressure and for long hours
  • Imaginative, creative and innovative
  • Excellent interpersonal skills
  • Passion for customers.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online


  • Please note that only shortlisted candidates will be contacted.
  • We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. 
  • All employment opportunities are decided on the basis of qualifications, merit and business needs.