Head, Retail Business (ICT & Lifestyle Distribution & Retail Supply Chain) at Lorache Group

Title: Head, Retail Business (ICT & Lifestyle Distribution & Retail Supply Chain) | Location: Lagos | Lorache Group
Type: Full-time

Lorache Group is a Marketing Management, Human Capital Development and Business Process & Strategist Consultancy Outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses. Lorache works cut across multiple industries, including the consumer goods, finance, capital market, pharmaceutical, telecommunication, entertainment and leisure sectors etc.


  • The Head of Retail Business plans and directs the operational activities of all our Retail Store across board. Develops strategies to improve customer service, drive store sales and increase profitability.
  • The job holder must ensure customers’ needs are met, complaints resolved and service is quick and efficient.
  • Ensures all products and displays are merchandised effectively to maximize sales and profitability.

Duties and Responsibilities
Category Management & Product Display:

  • Work with internal partners to define, develop, implement and evolve the retail experience to maximize consumer attraction and engagement with our brand within our retail stores
  • Develop & produce in conjunction with marketing, promotional in-store merchandising including window displays for all seasonal campaigns and product/service launches.
  • Maintain close store observation to identify and drive corrective action ensuring the pricing, promotions, assortment and placement of products are optimal.
  • Develop promotion plan to boost sales of specials by implementing pricing strategy based on competitive review of market and aligned revenue goals.
  • Understand the competitive retail environments and ensure our brands deliver a differentiated experience.


  • Develop and execute the strategic vision for the product line; existing, enhanced and new technology recommendations
  • Champion and lead cross-functionally to achieve the strategic initiatives
  • Identify new business needs, internally and externally, as well as growth opportunities
  • Define and develop associated strategic investment plans with cross-functional collaboration
  • Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing
  • Provide product assortment and pricing direction for new business opportunities
  • Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges
  • Translates the strategic goals into Retail operational plans to achieve the required targeted growth in sales and profit
  • Oversee and support the execution of identified opportunities and strategies to improve customer experience/sales in collaboration with the store officers, customer service unit, Brand / marketing unit
  • Generates ideas about future Retail activities to ensure a cutting edge strategy, maintains up to date knowledge of the market place, competitors and trend.

Sales Management:

  • Spearhead full responsibility for the delivery of agreed financial objective and Sales across all the Retail Outlets.
  • Drive and increase sales performance of the Retail outlets.
  • Establish Retail sales objectives by forecasting and developing annual sales quota for all the Stores, projecting expected sales volume and profit for existing and new products.
  • Develop and implement sales plans to create a culture of accountability and to ensure a continued focus on sales performance and goal realization.

Human Resource:

  • Train and coach Retail officers on the store’s KPIs, product processing, customer service, product knowledge, suggestive selling, safety and sanitation.
  • Work with the HR Department to ensure people management issues are satisfactorily resolved and relevant HR policies and procedures are adhered to.
  • Proactively manage and review performance and progress of team members, sets objectives and targets; works with Human Resource Dept. to develop training plans for the team.
  • Participate in recruitment exercise for Retail Business manpower staffing.


  • Work with the marketing department to develop promotional in-store merchandising including window displays for all seasonal campaigns and product/service launches to achieve the business objectives and ROI
  • Expand the market reach of the business into other corporate sectors to create awareness and with the sole aim of increasing customer database and sales.
  • Product Segmentation: Ensure a well displayed products segmentation and deployment across all the Retail Outlets to aid marketing visibilities.
  • Professionally aid customers in making informed choice of products to purchase using superior product knowledge.


  • Foster compliance of appropriate use and timely request of all office consumables and non-consumables.
  • Portray good brand image of the Retail Outlets by ensuring cleanliness at all times
  • Ensure compliance on guidelines to store management from opening to closure of the Stores.
  • Spot vet and all administrative expense at the store
  • Ensure weekly stock count of products in the store is carried with 0% variance recorded.

Accounts / Audit Management:

  • Ensure a period stock count is carried out by the Audit Department
  • Ensure total compliance and adherence to Cash Management policies across all the Retail Stores
  • Carry out spot checks at intervals on products and escalate where necessary.


  • Candidates should possess a Bachelor’s degree with a minimum of 5 years work experience.

Application Closing Date
26th March, 2021.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the ” Title” as the subject of the email.