Head, Retail Business (ICT & Lifestyle Distribution & Retail Supply Chain) at Lorache Group

Job Title: Head, Retail Business (ICT & Lifestyle Distribution & Retail Supply Chain) | Location: Lagos | Lorache Group
Employment Type: Full-time

Lorache Group is a Marketing Management, Human Capital Development and Business Process & Strategist Consultancy Outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses. Lorache works cut across multiple industries, including the consumer goods, finance, capital market, pharmaceutical, telecommunication, entertainment and leisure sectors etc.

Job Profile

  • The Head of Retail Business plans and directs the operational activities of all our Retail Store across board. Develops strategies to improve customer service, drive store sales and increase profitability.
  • The job holder must ensure customers’ needs are met, complaints resolved and service is quick and efficient.
  • Ensures all products and displays are merchandised effectively to maximize sales and profitability.

Duties and Responsibilities
Category Management & Product Display:

  • Work with internal partners to define, develop, implement and evolve the retail experience to maximize consumer attraction and engagement with our brand within our retail stores
  • Develop & produce in conjunction with marketing, promotional in-store merchandising including window displays for all seasonal campaigns and product/service launches.
  • Maintain close store observation to identify and drive corrective action ensuring the pricing, promotions, assortment and placement of products are optimal.
  • Develop promotion plan to boost sales of specials by implementing pricing strategy based on competitive review of market and aligned revenue goals.
  • Understand the competitive retail environments and ensure our brands deliver a differentiated experience.


  • Develop and execute the strategic vision for the product line; existing, enhanced and new technology recommendations
  • Champion and lead cross-functionally to achieve the strategic initiatives
  • Identify new business needs, internally and externally, as well as growth opportunities
  • Define and develop associated strategic investment plans with cross-functional collaboration
  • Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing
  • Provide product assortment and pricing direction for new business opportunities
  • Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges
  • Translates the strategic goals into Retail operational plans to achieve the required targeted growth in sales and profit
  • Oversee and support the execution of identified opportunities and strategies to improve customer experience/sales in collaboration with the store officers, customer service unit, Brand / marketing unit
  • Generates ideas about future Retail activities to ensure a cutting edge strategy, maintains up to date knowledge of the market place, competitors and trend.

Sales Management:

  • Spearhead full responsibility for the delivery of agreed financial objective and Sales across all the Retail Outlets.
  • Drive and increase sales performance of the Retail outlets.
  • Establish Retail sales objectives by forecasting and developing annual sales quota for all the Stores, projecting expected sales volume and profit for existing and new products.
  • Develop and implement sales plans to create a culture of accountability and to ensure a continued focus on sales performance and goal realization.

Human Resource:

  • Train and coach Retail officers on the store’s KPIs, product processing, customer service, product knowledge, suggestive selling, safety and sanitation.
  • Work with the HR Department to ensure people management issues are satisfactorily resolved and relevant HR policies and procedures are adhered to.
  • Proactively manage and review performance and progress of team members, sets objectives and targets; works with Human Resource Dept. to develop training plans for the team.
  • Participate in recruitment exercise for Retail Business manpower staffing.


  • Work with the marketing department to develop promotional in-store merchandising including window displays for all seasonal campaigns and product/service launches to achieve the business objectives and ROI
  • Expand the market reach of the business into other corporate sectors to create awareness and with the sole aim of increasing customer database and sales.
  • Product Segmentation: Ensure a well displayed products segmentation and deployment across all the Retail Outlets to aid marketing visibilities.
  • Professionally aid customers in making informed choice of products to purchase using superior product knowledge.


  • Foster compliance of appropriate use and timely request of all office consumables and non-consumables.
  • Portray good brand image of the Retail Outlets by ensuring cleanliness at all times
  • Ensure compliance on guidelines to store management from opening to closure of the Stores.
  • Spot vet and all administrative expense at the store
  • Ensure weekly stock count of products in the store is carried with 0% variance recorded.

Accounts / Audit Management:

  • Ensure a period stock count is carried out by the Audit Department
  • Ensure total compliance and adherence to Cash Management policies across all the Retail Stores
  • Carry out spot checks at intervals on products and escalate where necessary.


  • Candidates should possess a Bachelor’s degree with a minimum of 5 years work experience.

Application Closing Date
26th March, 2021.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the “Job Title” as the subject of the email.