Marketing and Customer Engagement Associate Job at Edge Recruiter Nigeria

Job Title: Marketing and Customer Engagement Associate | Edge Recruiter Nigeria | Job Location: Lagos

Our Client is a Financial Technology company. They now have an opening for Marketing and Customer Engagement Associate.

Job Profile

They are seeking a Marketing & Engagement Associate to help create and deliver best-in-class customer communications. This role will involve the following marketing disciplines: Product Marketing, Digital Marketing, Social Media Marketing, Content Creating, Email Marketing.

Key Responsibilities

  • Build and maintain our social media presence
  • Plan and execute creative web, SEO/SEM, marketing database, email, social media and display advertising campaigns for new and existing products and services
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Use market research data to provide insight on product pricing when relevant
  • Create content such as case studies, videos, website copy and blog posts, product explainers etc
  • Speak and present about products to both external and internal audiences
  • Collaborate with agencies and other vendor partners

Requirements

  • Minimum Bachelor’s degree
  • 3-4+ years of experience in Marketing / Engineering / Technical Writing
  • Highly creative with experience in identifying target audiences and devising multi-channel digital campaigns that deliver positive ROI
  • Strong communication (written and verbal) and interpersonal skills. Desire to work collaboratively with a diverse cross functional team
  • Analytical thinker with the ability to understand and translate data into customer facing action to drive measurable improvement in channel and business performance
  • Tech-savvy and comfortable with leveraging relevant software tools as part of your day-to-day workflow
  • Demonstrated track record driving business outcomes through marketing channels by rapidly acting on insights and bringing new ideas, with a focus on continuous optimization and test-and-learn
  • Desire to work on niche B2B products
  • Laser-focused on results
  • A positive “can-do” attitude

Application Closing Date
Not Specified

Method of Application
Interested and qualified candidates should:
Click here to apply