Performance Marketing Specialist at KoraPay

KoraPay

Job Title: Performance Marketing Specialist

Location: Lagos, Nigeria
Department: Marketing

About the Role

  • The ideal candidate should have experience in SEM and is highly motivated to continue learning and growing in this field.

What You’ll Be Doing

  • The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search and display platforms.
  • You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns.
  • When needed, you will plan traditional media buys as well.

In collaboration with cross-functional teams, you are essential to ensuring that integraquired to:

  • Plan and execute Kora’s paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points
  • Manage Kora’s MarTech stack that helps connect our marketing activities to business growth
  • Share insights from key tracking tools that will inform updates to our marketing strategy
  • Create informative and high-converting always-on PPC ads.
  • Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return.
  • Oversee growth in performance to meet Kora’s OKRs.
  • Report on key performance indicators and lead-generation initiatives
  • Map ad formats to advertising objectives.
  • Explore opportunities and experiments to drive business growth.
  • Test channels and trends to build credibility for Kora.
  • Be active in the process of building marketing budget, recommendations and pitch decks.
  • Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly.

Requirements
You are qualified if you:

  • Have 3+ years experience in performance marketing
  • Are proficient in deriving insights from data, fluent in slicing/dicing data
  • Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite
  • Have good knowledge and experience in retargeting/remarketing and general tag management
  • Are proficient in the use of Google AdWords and Demand-side Platforms including Eskimi, Admaven, Taboola etc.
  • Are proficient good Google tags manager, mixpanel and other relevant marketing reporting tools.
  • Can leverage data, analytics and consumer trends to drive actionable insights and recommendations.
  • You are goal-oriented and have excellent communication skills.
  • You are curious, a strong team player and a problem solver.

Benefits

  • Health Insurance
  • Sponsored and Tailored training
  • Paid Parental Leave
  • Paid Time Off
  • Flexible Work Style
  • Internet Allowance
  • Annual Performance Bonus
  • Pension Plan
  • The opportunity to work with a highly collaborative team-building something great!

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online