Senior Customer Marketing Manager at Reliance HMO

Senior Customer Marketing Manager at Reliance HMO

Reliance HMO | Job Title: Senior Customer Marketing Manager

Location: Lagos (Remote)
Employment Type: Full-time
Category: Brand and Growth


  • The Senior Customer Marketing Manager’s mission is to design and implement high-performance customer growth programs to ensure that we can retain, grow and expand our existing customer base.
  • You will work closely with customer success, account management, customer experience manager as well as product marketing manager to develop a customer segmentation strategy.
  • You will be responsible for building and developing upsell/cross-sell programs as well as referral programs in collaboration with the customer success team.
  • You will be responsible for increasing ARPU (Average Revenue Per User) alongside our account management team and enabling customer self-service through automation programs, based on our customer segmentation strategy.
  • The ideal candidate is obsessed with the customer experience and the ability to take action and build out programs based on customer data and insights.
  • You will work to stay updated on the latest customer marketing approaches and love collaborating cross-functionally to help customers find differentiated value in our products.


  • Collaborate with customer success, product, and marketing teams to understand growth priorities and potential.
  • Gain insights on existing customer base through analysis and segmentation
  • Work closely with account management to design customer retention activities that increase adoption, reduce churn.
  • Turn a wealth of data into simple, actionable insights and campaigns
  • Ensure accurate and timely tracking of each campaign KPI.
  • Take part in customer calls to better our customer marketing programs.
  • Analyse customer data to identify frictions throughout the customer journey and develop programs in collaboration with sales and customer success teams to reduce friction and improve adoption.
  • Identify upsell and cross-sell opportunities and develop marketing programs to drive pipeline.
  • Identify happy moments and initiate referral programs.


  • 3+ years experience working in B2B/B2C tech business with large customer bases.
  • Strong background in customer engagement and retention strategies.
  • Clearly demonstrated business acumen and ability to drive growth.
  • Experience with CRM and marketing automation platforms.
  • Strong analytical skills with hands-on experience in marketing analytics
  • Experience with statistical analysis is a plus.
  • Have a start-up mentality, committed to excel with energy and endurance
  • Have strategic initiative that others relate to.
  • Have superior organisational skills, prioritise ruthlessly.
  • Work with cross-functional teams, high integrity and great follow-through on tasks
  • Be flexible, fearless and excited to help build something awesome and share it with the world.


  • Join a market leader within the Insurance space
  • Attractive Salary & benefits
  • Unlimited leave days
  • Fantastic work culture
  • Work and learn from some of the best in the industry
  • Great work-life balance

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online