Social Media Officer at Hope PSBank

Title: Social Media Officer | Hope PSBank | Location: Lagos

Responsibilities

  • Building and executing social media strategy through competitive and audience research.
  • Setting up and optimizing company pages within each social media platform.
  • Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.
  • Formulates and implements public relations strategies.
  • Selects and manages communications with external agencies, as well as develop media marketing strategies and other non-campaign activities.
  • Developing and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank.
  • Lead survey initiatives and analyse public opinion.
  • Enhance the company’s voice and presence through online and offline channels.

And all other duties as assigned.

Required Competencies Knowledge/Qualifications: 

  • A Bachelor’s Degree in Public Relations, Marketing, Advertising, Communication or any related field.
  • A minimum of four (4) years of experience in social media, corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/bank).
  • Strong creativity & innovation with good business acumen.
  • Membership of relevant professional body is desirable.
  • Excellent communication and interpersonal skills.
  • Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization.
  • Excellent understanding of the use of social media.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices.
  • Understanding of SEO and web traffic metrics.

Application Closing Date
Feb 27, 2021

Method of Application
Interested and qualified candidates should forward their CV to:[email protected] using the position as the subject of email.